What's In Season When?

What's In Season When?

Why choose your foods according to the seasons?

The fruit and veg sections of supermarkets look the same every week but behind this there are very distinct and various seasonal fruits and vegetables that we can relish and enjoy in abundance at certain times of the year.


We are fortunate to live in a country with four distinct seasons and the variety of fruits and vegetables that this provides. It makes for the richest, most delicious and healthy diet…we just need to make a conscious effort to discover it!


8 reasons to shop in season

The greatest joy of eating seasonally is the opportunity to reconnect with nature's cycles, the passing of time and the tremendously diverse and delicious foods that our seasonal climate provides.

Food in season is cheaper because you are buying it when it is in abundance and it has not travelled a long way.

Eating seasonally reduces the energy (and associated CO2 emissions) needed to grow and transport the food we eat.

Eating seasonal foods supports the local economy: for example, it is a bit silly to buy apples from New Zealand at the height of the English apple harvest.

Seasonal food is fresher and so tends to be tastier and more nutritious: fresh asparagus, for example, taste more special than asparagus flown in from South America.

Eating British fruits and vegetables in season is good for you. Foods in season contain the nutrients, minerals and trace elements that our bodies need at particular times of the year.

Whenever a particular ingredient goes out of season, another delicious food has come back into season to tempt us all.

Eating seasonally is about pleasure, variety and discovery!

Listen to Love British Food Ambassadors, Liz Earle and Raymond Blanc discuss seasonal eating.

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