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May 2016 to March 2017

Areas targeted

16,341 households in:

  • Ardwick
  • Bradford
  • Cheetham
  • Fallowfield
  • Gorton
  • Harpurhey
  • Levenshulme
  • Longsight
  • Newton Heath
  • Moss Side
  • Rusholme

Summary

The aim of the campaign was to encourage residents to recycle more of their food waste.

Residents in these areas have communal bin services for all their waste and recycling apart from food waste which is collected from the front of their house in a small food waste caddy.

A large amount of food waste was getting thrown away in the communal general waste bins.  Getting residents to recycle their food waste would mean there would be less overfilled general waste bins.

Activities

  • All households were door knocked to take part in a short survey and to order a food waste caddy
  • All households received a food recycling information leaflet
  • The campaign team attended community events to provide recycling information
  • The education team delivered assemblies in schools and offered visits to the Education Centres
  • A Golden Ticket competition was run to encourage residents to recycle by rewarding local schools
Manchester Leaflet

Results

  • Over 4,000 new food caddies were ordered and delivered to residents
  • 8 community events attended
  • 6 assemblies delivered to schools
  • 7 schools visited an education centre
  • 3 schools took part in the Golden Ticket competition –  881 Golden tickets collected, with a total £1,500 awarded to schools
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