Rochdale: Let’s Recycle More Paper Campaign

April 2016 to November 2016

Areas Targeted

8,000 households in:

Deeplish, Kirkholt, Castleton, Queensway, Bellfield, Newbold.

Campaign summary

The campaign focused on increasing paper and card recycling rates.

Campaign activities

  • Residents were spoken to at the door. A short survey was carried out to persuade people who did not have a paper and card recycling bin to order one or encourage residents with a 140 litre bin to swap it for a larger one (240 litre)
  • Information leaflets were delivered to all households
  • Community events were held

Campaign results

  • 2,672 residents spoken to on the doorstep
  • 431 blue bins ordered
  • 7 information stand and 1 community fun day delivered

Further reading

Rochdale: Let’s Recycle More Paper Campaign Report

Recycle for Greater Manchester